1xBet Strikes Deal with FC Barcelona as Global Partner
1xBet and FC Barcelona just agreed on a new partnership appointing the betting company as the Global Partner for the following five seasons. The agreement came into effect starting the 1st of July and will last until the 30th of June 2024.
This new partnership confirms FC Barcelona’s strategy to continue its global expansion and, at the same time, highlights the importance of having strategic partners in various categories to assist with maintaining the dominant position both inside the football stadium and when it comes to marketing and sports sponsorships.
Following this deal, the club and 1xBet are going to collaborate on a various scope of assets, included but not limited to accessing the player for marketing campaigns and other promotional materials.
1xBet is an established global betting and technology entity with a background of over 12 years in the industry, and a presence in Europe, Latin America and Asia. The sportsbook has perfected partnership deals with major stakeholders such as the Italian Serie A, LaLiga Media Partner or Tottenham Hotspur, among many others.
Josep Pont’s statement, FC Barcelona board member and head of the Commercial Area
“We are sure that this deal with 1xBet will help us to continue to develop both on and off the field. This deal cements our global expansion strategy and we are sure that it will help us to connect with more sports fans all across the globe”.
Alex Sommers’s statement, spokesman of 1xBet
We are extremely pleased about reaching an agreement with one of the best clubs in the world. We are convinced that 1xBet has plenty to offer to all FC Barcelona fans. We forecast that the collaboration between two world-class brands will be fruitful for both parties. Barcelona’s slogan is “More than a club” so we intend to prove to the fans over the course of the next 5 years, that 1xBET is also more than a bookmaker.
More on 1xBet
1xBet considered to be the most successful and rapidly developing sportsbooks in the industry, with headquarters across Europe, Latin America and Asia, employing more than 5,000 people.
With an outstanding portfolio of betting markets both in live and pre-match odds, 1xBet is also providing a very diverse offer of online casino games such as slots, table games or live dealer services. This makes 1xBet one of the most appealing companies in terms of entertainment choices.
Always putting technology and innovation first, the betting company presents over 250 payment options for their customers, catering for punters all across the world. Also, its player-oriented philosophy is underlined by the 24/7 customer support offered in over 30 languages.